Using a focus on upper funnel media activities, we supported a new player in raising its brand awareness through intelligent education via the carwow media products
3% CTR (click through rate)
62% Open Rate (CRM)
Challenges
Our client is purely focused on electric vehicles and aims to further push the transition towards electric driving. Entering and establishing a brand into new markets is a great challenge for new players. Especially markets that are characterised by established companies trying to position themselves within the transforming automotive industry show a great potential for new players to be a first mover.
Objectives
Educate and activate customers to learn more about the brand at its focus on electrification and sustainability.
Solution
Creating the carwow brand page among others to educate customers, we designed a bespoken media package for our client that was mainly focused on educating a wide variety of new electric car buying prospects using on-site placements but also addressing a more targeted group using our highly targeted mailing products (to conquest customers from relevant competitors).