On the road to a higher variety of electric vehicles, carwow supported this brand in conquesting customers from relevant competitors
64% C2C (click to configure)
65% Open Rate (CRM)
Challenges
The transformation towards purely electric vehicles and new players disrupting the traditional market segmentation are currently the main challenges for established brands within the automotive industry. Within an environment where some established OEMs have not been among EV pioneers, they’re struggling to maintain and secure their current & future market position.
Objectives
Promote a new introduced model within a competitive environment and generate leads.
Solution
Focusing on highest quality in-market EV car buyers searching for their next car using a unique combination of carwow products with a focus on lower funnel performance